Backward ran sentences until reeled the mind

Cuchifritos Gallery + Project Space
New York, NY
April 6 – April 22, 2018

Press release:

Since June 2017, Moran has researched the history of fact-checking as a profession. The position was created by TIME Magazine’s founders in 1923, and as the first weekly news magazine in the US, TIME served as an aggregator, culling stories from 300 newspapers. TIME’s reporting was advertised as “written after the most thorough and exhaustive scrutiny of news-sources;” however, this “exhaustive scrutiny” was considered women’s work from its inception. Indeed, early fact-checking manuals include instructions to confirm names, dates, etc., while the checkers maintain their “domestic list of chores.” Darning socks and facts. Ironing shirts and statements.

According to the artist’s ongoing research, each advertisement from the publication’s first year in existence often relied on absurd metaphors—like “Catch 100 baseballs with a seven-bushel crab net”—and the use of male pronouns—like “He cut the Gordian Knot”—to describe the work done by the women fact-checkers. Using these advertisements as a point of departure, Moran composes tableaus with found objects and office materials from the 1920s, including a typesetter’s drawer, letter opener, and telephone receiver. With a surrealist approach (The Surrealist Manifesto was published just one year following the launch of TIME magazine), Moran ultimately documents the efforts of an invisible class by creating a series of potentially confusing images that visualize TIME’s absurd language describing the women’s labor.

Moran’s latest series interrogates the historical association between women’s work and fact-checking, particularly within today’s “post-fact” information landscape. Drawing from the earliest advertisements for TIME magazine, Moran’s photographs and sculptures give rare voice to these once-anonymous women.

In parallel, Moran has been experimenting with carbonless paper both as a material and as a proxy for the simultaneous presence and absence of these women and their work. Indeed, fact-checkers used carbonless paper when typing-up manuscripts, so the copies (the “pinks” and “yellows”) could be distributed to TIME’s staff. The material responds to pressure, similarly to how photographic paper responds to light, resulting in ghostly imprints of information or touch.